This lipbalm, as the name suggests, is very cherry. In the stick it is a rich, royal red colour that looks slightly frightening, considering the packaging suggests that it is a childish lipbalm.
As you apply it you find that it does leave colour on your lips. It's not too overpowering, however it is definitely noticeable!
I don't think it is all that moisturising to be honest, and it feels a little bit gritty (I don't know if that is the lipbalm, or just me...). It is kind of waxy in an odd kind of way - let's just put it this way, I've come across wayyy better moisturising lipbalms.
It smells like a strong, chemical, cherry smell, and tastes like flavoured candle wax. It's not my favourite taste, I must say.
Overall it's not amazing, but it's not horrible or anything.
I give it 6 out of 10.
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