What do you picture when you think of a successful blog? Chances are the first thing you thought of was a gazillion followers and steady flow of comments from all around the globe. You might think of a blogger who gets a lot of media attention, or one that receives many products to review.
These things are the products or results of a successful blog. A successful blog would have regular, interesting posts. It would have good images, a nice layout and a variety of posts within a theme.
These things are all achieved with ease, but if you had no followers and no comments coming in then you would undoubtedly, not put in as much effort into your blog.
For this week I decided to write about the influence that followers, or comments themselves, have on the presence of a blogger on their site. Without the input of readers on a blog, it really isn't nearly as enjoyable.
Sure, for most bloggers (for the purpose of this post I'm going to use beauty bloggers for any examples) the act of blogging itself - researching a product, purchasing it, testing it out, writing a review on it and taking pictures of it - is highly enjoyable in itself, but it really isn't sustainable if you don't get some kind of response, or if you're not aware that others are reading it.
When I started out my blog it took me quite a long time to get followers. There were definitely many mistakes I made (poor blog design, no images and poorly written, brief posts) but compared to other bloggers, it took me a long time to build my readers up. Whilst I found blogging really exciting even without any followers or comments, everything just became so much better when I was receiving input from the outside world. It certainly made my presence on my blog more frequent and of a better quality.
Now that I have (what I consider to be) a lot of followers, I spend a lot of time responding to comments and coming up with post ideas that I think would be both fun to make as well as interesting for the reader. In fact, the majority of my time as a blogger is spent not only responding to input other bloggers have contributed to my blog, but ensuring that I return the favour by following, reading posts and responding to other people's blogs.
If everyone ceased to read my posts and I didn't allow for any comments to come through, I don't believe I would continue to blog, or at least not for any longer than a few months.
This may seem quite dramatic, but when it comes down to it, it is the followers and comments that make the whole posting process enjoyable, because you know that someone else is going to get information/enjoyment from the post that you are putting time and effort into.
Having said all of this, I am very blessed to have never had any negative attention. I've never received any attacking type comments or negative insults. I haven't actually seen much of that on anyone's blogs in fact (maybe I'm not looking in the right places?) but I do imagine if I was to experience that then it might work in the opposite way and really weaken my blog presence. I would love to know people's thoughts on this because as I said, I am really lucky not to have has such experiences. Do you think it would make you blog harder or weaken your blogging presence, or even make you stop blogging all together?
I would struggle to believe that followers and comments don't improve a blogger and their online presence, with the exception of personal blogs that act more as diaries as opposed to informative/theme based blogs.
I would love to know to what extent you think outside input like followers and comments improves your blog presence and the enjoyment you get out of blogging.