Wednesday, December 26, 2012
"What do you think?" Wednesdays - Do you make an effort to support Aussie brands?
I know that when it comes to local, Australian things, I like give it my full support. In saying this though, sometimes they just don't compete with British or American brands that are just so much better. I have so many Face of Australia and Australis products and I really, really like the brands so there is no denying that I'd happily spend my money on them. The thing is, I'm not actually doing it because I want to support the Australian business, I'm doing it because I like the products.
Then there are brands like Essence, Maybelline, Revlon, Rimmel and Loreal that really aren't Australian brands but create some amazing products. I'd like to think that if, say...Maybelline and Australis created the exact same product and sold it for the exact same price that I would purchase the product from Australis, but the truth is that it is more likely that I would go for the one from Maybelline.
I'm not exactly sure why this it, it might have something to do with the fact that because Maybelline is so widely known it is an expectation that their products are of a great quality whereas Australis has a bit more leeway for hit and miss products. It might be that I'd be seeing more hype about the product from Maybelline and therefore would pick that to jump on the bandwagon...I don't know what it is but I really do think I would go for the one from Maybelline.
When it comes down to it, is it really that important to support Australian brands? I think so, especially the smaller independent ones. I think Australian makeup brands produce some amazing products and it would be a real shame to deprive them of the opportunity to continue doing so. I also think that there is something special about having products exclusive to Australia, just like America has with their brands that we can't access here down under (except of course online!).
What do you think? Do you go out of your way to support Australian brands or are you like me and just purchase products that you like, leaning towards the more well known American brands?