I was sent a different lipstick from the range, this time in Pure Plum but as soon as I saw it I knew it wasn't going to suit me. I decided I would give it the best chance I could, but no amount of fiddling around with it could change my mind.
I think this lipstick could accurately be described as a wannabe plum red that needs to come to terms with the fact that it is actually a purple based brown. Yes, that does translate to a not overly nice colour. I personally found that it left me looking like a 100 year old corpse. Not the greatest of looks if you ask me.
Whilst it can be agreed that it isn't a flattering colour, there is no denying that the formula is just lovely, giving a glossy, juicy looking finish. It is highly pigmented and lasts for a respectable amount of time, leaving a stain behind once it has worn off. It feels nice on the lips, although slightly drying at times, and has that traditional 'lipstick smell.'
If I was to wear it seriously, I would be very conscious of it spreading across my face because it is so dark and obvious. Even just photographing it was challenging because I felt like it was smudging everywhere. Of course, if I had taken more care with my application, using a lip liner and blotting several layers, then it would have been less messy, but this is just one of those kinds of shades.
The packaging is just awesome, I really cannot find fault with it. The matte black and classy white print is just so perfect, as is the silver band and bullet. I also love the clear top which allows you to see the lipstick shade without having to open it. I cannot fault the packaging at all.
I really like the formula, packaging and of course price ($9.45) of this lipstick, but just cannot get along with the shade. Perhaps for a scary costume this might come in handy, but this dark purple is just so unflattering.
I did manage to mix it with a light pink lipstick of mine to make a semi-respectable purple type shade, but even then I really wasn't keen on it.
I would purchase more of these lipsticks from the range, but I would definitely give this shade a miss.
|L-R: Light application (dabbing), general swatch|